MIPS makes sense

Looking to purchase or upgrade your helmet and wondering whether MIPS is something you should consider? Here's a good reason why you should-
MIPS has fast become a "must have" in the ski and snowboard industry. With unrivalled protection you'd be bonkers not to invest in your brain. 

What is MIPS?

MIPS is a brain protection system — engineered to add protection to your helmet
The MIPS Brain Protection System is found inside your ski and snowboard helmet, generally between the comfort padding and the EPS- (high-quality foam used to reduce energy).

For certain impacts as a result of ski and snowboarding, MIPS can reduce harmful forces transmitted to the brain.

MIPS in-fact stands for Multi-directional Impact Protection System.

Why do I need MIPS?

Injury statistics show that when you fall and hit your head in skiing and snowboarding, it’s most common to fall at an angle, compared to a linear fall.

Falling at an angle creates rotational motion on impact and science has shown that human brains are very sensitive to rotational forces. In an angled impact, these forces may transfer to your brain, which can cause severe injuries. The MIPS system can reduce this rotational motion and reduce the risk of brain damage.

Rotational motion- Why is it so harmful?

The human brain is amazing – but also very fragile. During an angled impact, rotational motion can cause strain to the brain tissue, which have the potential to lead to severe brain injuries. When you have suffered a concussion or even more serious damage to the brain, rotational motion to the brain is the most likely cause.

How MIPS addresses the problem

The MIPS System allows the head to move inside the helmet which can reduce  harmful rotational motion otherwise transferred to the brain.

When the rotational force is redirected in a helmet, the risk of strain to the brain tissue is dramatically reduced. After conducting over 20,000 helmet tests, as well as validated and confirmed by third party testing, MIPS can be one hundred percent trusted to add protection at certain types of impacts.

MIPS is highly established in the world of science with 20 years of helmet safety research, the first MIPS-equipped helmet was launched on the market in 2007. By 2018 MIPS had sold more than 9.2 million MIPS Systems to more than 78 helmet brands across numerous athletic disciplines.

This is why we won't go up the hill without a MIPS helmet and you shouldn't either! 

Safety first, fun to follow.